Truespeed launches across the North West and Midlands

The Freedom Truespeed Group today announced that the Truespeed brand has launched full-fibre broadband services across Freedom Fibre’s wholesale network in the North West and West Midlands.

This launch extends Truespeed’s highly rated customer propositions into these regions for the first time and marks completion of the first phase of integration with Freedom Fibre, delivered just three months after the merger closed in May.

The combined Group brings together Freedom Fibre’s wholesale platform with Truespeed’s established retail capabilities, creating a scalable full-fibre footprint across the North West, Midlands, South West and East of England.

Homes and businesses in Freedom Fibre’s network area in the North West and Midlands can now order Truespeed’s full-fibre packages directly for the first time.

This milestone also tangibly demonstrates the strategic rationale for the merger: combining wholesale infrastructure with proven retail execution to support faster growth and a clear path to profitability, while maintaining continuity for existing customers and wholesale partners.

Nathan Vautier, CEO of Freedom Truespeed Group, said:

“Three months ago, we set out to prove that Freedom Truespeed Group could quickly bring two complementary businesses together while maintaining trading momentum, delivering efficiencies and realising commercial benefit by opening the combined network footprint with cross-brand access. Today’s launch is the first tangible milestone in that plan, delivered on schedule and to the standard of disciplined execution our customers, partners and investors expect as we continue to scale.”

Nelson Missier, Chief Strategy & Commercial Officer of Freedom Truespeed Group, said:

“Bringing Truespeed’s award-winning broadband and customer experience onto Freedom Fibre’s network in three months shows what focused teams can achieve at pace. We are delighted to start offering Truespeed’s ultrafast broadband and Wi-Fi propositions to customers across the North West and Midlands.”

Freedom Fibre will continue to operate as the Group’s wholesale, open-access network platform, with Truespeed and LilaConnect as the in-house customer-facing retail brands alongside a range of national and regional ISP Partners. Further Retail, Wholesale and Network milestones will follow in phases over the coming months.